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Internet & Advertising Basics

Purpose of Advertising
Benefits of Advertising
Creative vs. Directional Advertising
Two Types of Shoppers

Businesses Must Advertise!

You Will Lose Customers!
Competition & Your Customers
Internet Advertising Benefits

Internet vs. Yellow Pages

Yellow Pages are Inferior
Internet Traffic-Defined
Website Phone Call Generation
| Your Website SEO
SEO Matters!
The Internet: Numerically Speaking
| Case Studies
Active Websites
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Website Diaries
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Adwords Campaign Management
Search Engine Optimization
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