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BradfordMedicalSupply.com was incorporated in July of 2007. This Ecommerce website has been the main source of advertising and sales for a small medical supply rental and sales company in the bay area of Northern California. Their business is very simple: they rent, deliver and sell hospital beds, electric scooters, lift chairs, wheelchairs and power wheelchairs and other assorted medical equipment.
Bradford Medical Supply is First Page Search Engine Optimization's most successful search engine optimization in terms of best overall rankings for a number of reasons. Primarily the site has attained a number one in the world ranking for the keywords that have found to generate the most clients and therefore revenue for the company. This optimization has saved the company about $6000 $/year in Google Adwords fees as they have drastically reduced their Adwords budget.
The reason BMS decided to maintain an Adwords program is that theie average sale is about $400; which is exactly how much the spend on the adword budget every month. $400 for about 400 click on the website. Clearly it make sense to have an auster program such as we do because the is a considerable return on investment.
The number 1 ranking in the organic section of Google and other search engines preclude the need to spend that money. The search engine optimization analytics analysis confirms this view unequivocally. To verify this for yourself tpye the keyword phrases from above lists to see how Bradford Medical Supply is ranked for the keyword phrase chosen. If the ranking has changed for better or worse you will take note.
Google SERP Rankings 1 Year Later | Back to Top
11/6/2010 Google - Current Search Engine Ranking Pages Results
In one year the number of SERP 1st page rankings for BMS keyword phrases have increased from 21 to 32 and the number of SERP 1st page rankings for BMS keyword phrases for the:
- #1 SERP position have increased from 6 to 9.
- #2 SERP position have increased from 5 to 7.
- #3 SERP position have increased from 3 to 7.
- #4 SERP position have increased from 1 to 4.
F1rst Page SEO has attained First page rankings for the whole world for Google, Yahoo and Bing for numerous three keyword phrases such as: "lift chair rental" ,"hospital bed rentals" and "ramp rentals". These are the phrases that are the most profitable for BMS.
These SERP reflect rankings that are world wide. In essence Bradford Medical Supply is number 1 in the world for the keywords search. Please understand the power of that statement and what it means to your business. First Page SEO wants the same for your business.
Table 1 - 11/11/2010 Google - Search Engine Ranking Pages Results
11/6/2009 Google - Search Engine Ranking Pages Results
Ranked Number 1 or 2 in the world for Google for the broad three keyword phrase "hospital bed rental". Ranked Number 13 in the world for Yahoo for the broad three keyword phrase "hospital bed rental". Results like this are an indication of one of two things. Either there is not a lot of competition in this area or other website businesses have not taken the time to seize the opportunity to search engine optimize their sites as well as I have for those categories. Hospital bed rentals account for about 30% of revenue generated for Bradford Medical Supply.
Ranked Number 1 or 2 in the world for Google, Yahoo and Bing for the broad three keyword phrase "lift chair rental". The same comments are echoed for the broad three keyword phrase "lift chair rentals".
Table 2 - 11/6/2010 Google - Search Engine Ranking Pages Results
Ranked #9 in Google and #3 Yahoo for the broad keyword phrase "electric scooter rental". This keyword phrase has proven difficult to get higher than a ranking of 9th. "Electric scooter rental" is an extremely competitive business with locations all over the country and the world. With those considerations in mind 9th and 3rd are very good rankings.
Ranked Number 2 and 3,in Google and Yahoo respectively for the broad keyword phrase "medical supply rental and its plural "rentals". It turns out that most people who buy from BMS do not search on the broad keyword phrase "medical supply Rentals". This is an area that would produce more sales in the medical supply area and is of interest in expanding by current management. These key words need more focus and optimization. With proper optimization maintenance rankings usually increase over time.
Yahoo - Results
Bing - Results
Benchmarking is composed of six (6) Google Analytic parameters that compares aspects of your websites' performance with that of other competitors in your industry. Benchmarking is located in the Google Analytics dashboard under the the Vistors section. Benchmarking should guide your search engine optimization expert in identify areas of attention or concern that can address performance deficiencies and give them valuable insight for your optimization. Benchmarking monitors 6 different Google Analytic paramenters:
- Number of Visits - The number of visits to your site.
- Bounce Rate - The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
- Page Views - Pageviews for all visitors
- Average Time on Site - The average duration of a visit to your site.
- Pages per Visit - The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
- New Visits - The percentage of visits by people who had never visited your site before.
A casual glance at the charts below indicate that all of the benchmarks for BMS are all green which means bradformedicalsupply.com out performs its competition within the industry. These benchmark numbers speak volumes about the efficacy of the BMS website. All of the benchmarks are for a the 5/27/10 - 6/26/10, thirty day timeframe. Benchmarks for the total data observed are below the most recent data shown below.
Pages per Visit
Average Time on Site
The charts below indicate that 4 of 6 the benchmarks for BMS are all green which means bradformedicalsupply.com out performs its competition within the industry historically over a period of a year and a half from 2/13/10 - 6/26/10. Benchmarks for the total data observed are shown below.
Historical - New Visits
Historical - Bounce Rate
Historical - Visits
Historical - Pageviews
Historical - Pages per Visit
Historical - Average Time on Site
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