Types of Advertising - Creative or Directional

The right advertising brings more business to your business! There are two types of advertising: Creative and Directional.

Directional Advertising

Directional advertising is achieved through two mediums; Yellow Page or Internet. The Internet is designed to "direct" the customer, who has already made the decision to buy a product or service from the provider. It is the only time it is used; when the buyer is ready to buy! What a powerful medium! It is only the advertising medium that accomplishes this. Although website can create a desire to buy they are not intended to "create" a desire to buy. The people using this media already want to buy. Internet advertising works symbiotically with creative advertising. In essence, directional advertising helps customers find businesses.

Directional Advertising Media

• Website on the Internet

Directional Advertising - Advantages

• Reaches consumers who are ready to buy, and are looking for your product or service at the exact moment they need it.
• Builds and maintains prestige for your business.
• Provides precise identification of product or service.
• Compliments other forms of advertising.
• Highlights special services.

Creative Advertising

Creative advertising includes any medium designed to create a need or a desire to purchase a product or service. Creative advertising is also used to provide name recognition through repetition. In short, creative advertising helps businesses find customers.

Creative Advertising Media

• Television
• Newspapers
• Radio
• Internet
• Direct Mail
• Outdoor
• Magazines

Creative Advertising - Advantages

• Creates desire to buy products and services.

Creative Advertising - Disadvantages

• Expensive
• Short Lived
• Doesn't reach consumers when they are ready to buy.