Bradford Medical Supply

Search Engine Marketing - Cost Analysis

Bradford Medical Supply(BMS) Background

Bradford Medical Supply was launched in July of 2007. This Ecommerce website has been the main source of advertising and sales for the small medical supply company in the bay area of Northern California. Their business is very simple: they rent, deliver and sell hospital beds, electric scooters, lift chairs, wheelchairs and power wheelchairs and other assorted medical equipment.

Bradford Medical Supply - Search Engine Marketing Program

The chart below is the weekly cost and position over time for the Search Engine Marketing campaign for Bradford Medical Supply. The overall trends contained in the chart are positive in two different respects:

Bradford Medical Supply - SEM Cost Analysis | Back to Top

Bradford Medical Supply Cost and Average Position over Time

The two trends are positive in the respect that the cost over time decreases as the advertisement position improves over the same time period. A detailed analysis of this chart for cost and average position for the 2 year period to present 5/12/09 is given in the chart above.

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