Attrition - Losing Customers
Fact: You Will Lose Customers/Business
You need to have a constant stream of NEW clients to sustain a business. I love my regular customers but all of them combined can not sustain my business. New customers breed more referrals and more business. I need a constant stream of new clients everyday. Fortunately they are thosands of people all over the country who are looking for exactly what I do on the Internet.
Businesses can lose up to 100% of existing customers per year for 6 main reasons:
- Competition
- Relocation
- Some don't need your product or service anymore
- Dissatisfaction
- Financial Difficulties
- Death
An optimized website can deliver hundreds of new clients looking for what you do at the exact moment they need what you do.