Internet SEO, SEM and Website Advertising Benefits

Search Engine Optimization (SEO)

• Your business is seen at the exact moment your customer has a need for what you do.
• Incredibly Cost Effective Affordable
• Long-lasting investment with a life span of your business
• One time Cost
• Small maintenance fees when compared to print media
• Can optimize for Local, Metro, Regional, State, National or Global Campaigns
• Analytics software drive Internet marketing strategies and specific targeting
• Geographic campaigns are easily targeted

Search Engine Marketing (SEM)

• The business owner is in complete control of how much money is spent
• The business owner is in complete control of where and when you are seen
• Small fees when compared to print media
• Local, Metro, Regional, State, National or Global Campaigns
• Usage is higher on the Internet
• Analytics help marketing efforts

Internet Website Advertising

• You own your website
• Incredibly Cost Effective Affordable
• One time investment, upgrades are available
• Dynamic Content
• Small maintenance fees when compared to print media
• Local, Metro, Regional, State, National or Global Campaigns
• Usage is higher on the Internet
• Does not have to be delivered
• Many ways to be contacted, emails, phone call, direct sales through ecommerce website
• Analytics help marketing efforts

Website Phone Call Generation Cost Analysis

bradfordmedicalsupply.com

2780 phone calls Bradford Medical Supply received in one year. In addition BMS also received 118 voice mails. The total number of calls is approximately 3000. The raw data for this analysis in found in the following link. Call Report for Bradford Medical Supply - 11-08 to 11-09.

The total cost spent on a Google Ad words campaign advertising last year for Bradford Medical Supply was $3044.

• 240 calls /mo
• 253 $/mo
• $0.96 $/call

Clearly there is a incredible return on investment for advertisers that use their website as a primary means of advertising.

A full page yellow page ad is supposed to generate the maximum demand for a product or service. The cost of a yellow page ad is about $12,000 $/yr. Lets assume just for a minute that full page yellow page ad could produce the same volume of calls that the BMS could.

• 240 calls /mo
• 762 $/mo
• $3.00 $/call

What may be lost on the person reading this is I assumed a yellow page ad could generate as many calls as a webiste. My experience ad a business peson first and a salesperson last is that yellow page ads dont porduce like a website.