Gorman Real Estate - www.gormanre.com

Cost vs. Time
Non Paid Search/Organic Traffic vs. Time
Paid Search/Adwords/PPC/SEM Traffic vs. Time

Background

Steve Gorman approached First Page SEO in late October. He is the owner of a well known real estate company called Gorman Real Estate in Pacific Grove for over 20 years.

He has had an Adwords campaign since 1999. He created for campaigns shown below.

• National Landlord Campaign
• National Tenant Campaign
• Local Landlord Campaign
• Local Landlord Campaign

Mr Gorman is one of our clients who is benefiting greatly from the knowledge and expertise consulting and implementation performed by FPSEO.

www.gormanre.com Search Engine Marketing Diary | Back to Top

• SEM Phase I start - January 10, 2010
• SEM Phase I Complete - January 24, 2010
• SEM Phase II start - January 24, 2010
• SEM Maintenance Performance Report - May 12, 2010

Adwords/SEM/PPC Objectives - Gorman Real Estate

The goal of managing and directing www.gormanre.com Search Engine Marketing (SEM) campaign is to lower monthly SEM costs significantly while attracting the buyers who are more likely to use Gorman Real Estate. We will most likely reduce the total number of people who visit the site through the sponsored links at the top and on the right hand side of the page but those remaining who do click through will have a higher propensity to buy.

Mr Gorman began his Google Adwords Search Engine Marketing (SEM) campaign for www.gormanre.com on November 8th 2008. Our performance be measured starting from the 10th of January until this time next year.

Gorman Real Estate - Adwords/SEM/PPC Campaign - Cost vs. Time | Back to Top

Prior to FPSEO SEM management of Mr. Gorman's campaign in fourteen months he spent $8457 (approximately $610 $/mo). After FPSEO SEM management his average monthly cost of his Adwords was reduced to approximately $230 $/mo. Look at the r.h.s. of Table I. Paid/SEM/PPC/Adwords Cost vs. Time below to see his lowering of Adwords cost.

• Prior to FPSEO SEM management in fourteen months he spent $8457 (approximately $610 $/mo).
• After FPSEO SEM management average monthly cost of Adwords was approximately $230 $/mo.
• Non Paid Search (organic traffic resulting from SEO implementation) is up 26.7% over the same period two months ago.
• Paid Search (Adwords traffic resulting from SEM management) is down 17.6% over the same period two months ago.

Non Paid Search/Organic Traffic

Gorman Real Estate - Non Paid Search/Organic Traffic vs. Time | Back to Top

Non Paid Search (organic traffic resulting from SEO implementation) is up 26.7% over the same period two months ago.

An increase of 26.7% over the same period two months ago is remarkable in the sense that the paid traffic has been lowered significantly and the non paid or organic has more than made up for the reduced paid traffic. See Table II. Non Paid or Organic Search Traffic vs. Time.

Paid Search/Adwords/PPC/SEM Traffic vs. Time | Back to Top

Paid Search (Adwords traffic resulting from SEM management) is down 17.6% over the same period two months ago. See Table III. Paid Search/Adwords Search Traffic vs. Time below.

My goal with my managing and directing your www.gormanre.com Search Engine Marketing campaign is to lower your monthly SEM cost significantly while attracting the buyers who are more likely to use you. I most likely will reduce the number of people who see the site through the sponsored links at the top and on the right hand side of the page but those who do click through will have a higher propensity to buy. The fact that overall traffic is up over a similar period in prior point proves this assertion.