Shopper Types:

64% are shopping for any company in a given field, 36% have a specific company in mind. The only way to get business without an advertising campaign in place is to be recommended, be seen from driving or passing by. Without and effective ad campaign business the comparison shoppers, infrequent buyers, newcomers, emergency buyers, dissatisfied customers and vacationers or visitors will not be part of your business sphere.

Are Looking for and Comparing Businesses

64% are shopping for any company in a given field. Listed below are all of the reasons people are looking for what you do. Every business I have ever come in contact with have at least two of the reason that relate to their business.

• Comparison Shoppers
• Infrequent Buyers
• Newcomers to Town
• Emergency Buyers
• Vacationers and Visitors
• Dissatisfied Customers

Know Which Businesses They Want.

36% have a specific company in mind. Without an advertising program in place the list below represents the only way to get client and business.

• Former Clients
• Referrals
• Advertising
• Passersby
• Solicited