Frequently Asked Questions (FAQ's)
What is the difference between keywords and title words?
How can I find out how people are looking for my particular service?
Where are you getting your keywords for my business from?
How do you know which ones to use and which ones not to use?
Keywords are words that your customers use to find your product or service through a search engine. Two or more keywords are called a phrase. In the early days of search engine results pages, (SERP’s) keywords were use by Google in their ranking algorithm to decide who were ranked higher. Back then essentially the more keywords you had in your site the higher, you were ranked. Google figured that out quickly and changed their algorithm and have been changing it ever since.
Title words are what you and everyone sees when they look at the individual tabs at the top of your browsers. While Google limits the number of these title words, they have gained in importance in search engine optimization and the subsequent SERP’s.
How can I find out how people are looking for my particular service? | Back to TopUse the keyword tool. Perform a search on keyword tool on a search engine and it will come up. Put in a term or two that are germane to your business and it will give you back many keywords that you can use in your website to the eventual optimization.
Where are you getting your keywords for my business from? How do you know which ones to use and which ones not to use? | Back to Top- 1. Google Analytics - In GA there is a parameter called "Keywords" it is listed under the "Traffic Sources" on the left hand side of the page. This is a list of all of the keyword phrases used in searches in which your website appeared and was clicked on or selected. Currently since we have been finally keeping track of these phrase your website searches, those searches have sent 878 total visits using 127 keywords.
- 2. The Adwords Keyword Tool is a free tool that Google created so you can generate keywords and phrases for the Adwords. Obviously, this is in their best interests because the more keywords you use the more revenue they can generate with those keywords. I usually start with this tool to generate an initial list as a point of departure.
- 3. Instinct/Experience/Tools - I have software tools that show me how all of the phrases generated from the other sources are ranking w.r.t. your website. I know from experience and looking at the analytics for dozens of sites how people look for stuff on the internet. This experience has come over time and making lots of mistakes and missteps that now, you are the beneficiary. In addition, I have years of experience counseling small business on how they are found in the yellow pages.